Optimism & Opportunities in Asia | Webinar Series | The Egg Company

Diversify Your Travel Customer Mix: Japan. Korea. China.

The Egg — Thu, 20 Aug 2020 07:15:28 +0000

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How do Asian travelers spend differently?

In 2021, it’s projected that over 155 million people will travel abroad from Asia’s top 3 outbound travel markets—China, Japan, and Korea—as the world moves into a new normal.

The focus for travel marketing in Asia has long been on Chinese travelers; however, Japanese and Korean travelers also bring significant value.

Balancing the risk and broadening your mix across Asia’s top 3 outbound travel markets is critical for brand success. But each comes with unique search engines, social platforms, language challenges, cultural norms, and spending habits.

Watch our on-demand webinar with Adrian Toy—a digital marketing leader who has been at the helm of brand giants like Melco Resorts & Entertainment, PUMA, Johnson & Johnson, and Bausch & Lomb—as we dive into building digital strategies that cater to the unique customer journeys of each market.

Using the massive Chinese travel market as the benchmark, we’ll compare and contrast how Japanese and Korean travellers spend at each stage of the marketing funnel to help you maximize your overall return on digital marketing investment.

Key Takeaways

Key trends in traveler behavior: User habits, purchasing influences, and buying patterns
Seizing market potential in Asia’s top travel markets: How travelers engage and spend
Areas for hope: Pent-up demand and digital opportunities

Speakers: Travel + Digital Industry Leaders

Adrian Toy

Director, Neon Leaders

Adrian is a strategic marketer focused on customer experience to drive change in a business. He has held marketing and digital leadership roles in APAC on both the agency and client side for companies, including GE, Johnson & Johnson, Universal McCann, and PUMA. He was most recently the Vice President Digital for Melco Resorts & Entertainment, where he drove digitization of the consumer experience. Adrian consults to clients and specializes in agile marketing, digital transformation, social media, ecommerce, martech, and CRM.

Richard Mabey

Managing Director, The Egg

Richard is the founder and managing director of The Egg, Asia’s leading independent digital agency. With offices across Asia and 60+ digital specialists native to those diverse locales, The Egg provides practical SEO, SEM, and social solutions for powerhouse global brands across vastly different national markets, online platforms, and consumer demands. Born in the UK, Richard has lived in Asia for 25+ years, establishing the company in Hong Kong in 1998 and leading it into the successful multinational firm it is today.

The post Diversify Your Travel Customer Mix: Japan. Korea. China. appeared first on The Egg.

Travel-Retail Asia. Rejuvenate. Reengineer. Rebuild.

The Egg — Mon, 29 Jun 2020 03:26:30 +0000

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How is travel-retail responding in Asia?

As domestic travel reopens and consumer confidence regrows, travel-retail is primed for recovery.

While there are drastic changes in behavior and thus marketing since COVID-19, brand activation through digitalization will help mitigate the impact of disruption as we move into a new normal for travel and retail.

Watch our on-demand webinar with Shi Ling Tan from Shiseido to discover how travel-retail is rejuvenating, reengineering, and rebuilding for Chinese consumers with whom travel demand and revenge spending is trending.

Key Takeaways

Key market trends: O2O + digitalization
Seizing market potential: Downtown duty-free destinations in Asia
Areas for adaptation: Rejuvenating, reengineering + rebuilding

Speakers: Travel + Digital Industry Leaders

Shi Ling Tan

Shi Ling Tan, Media & Digital Marketing Manager, Shiseido Travel Retail

A next-generation marketeer, Shi Ling Tan joined Shiseido Travel Retail as media + digital manager in 2015. With 10+ years of experience, she leads innovative digital projects that amplify the organization’s brands to connect with millions of travelling consumers worldwide each year. As the catalyst in strong partnerships with media owners, retailers, and airport authorities, Shi Ling implements omnichannel strategies that embrace two-way O2O and sets the direction for best-in-class activation, leading her team to create award-winning digital campaigns.

Richard Mabey

Managing Director, The Egg

The post Travel-Retail Asia. Rejuvenate. Reengineer. Rebuild. appeared first on The Egg.

Travel Data Goldmine: Discover China Search Trends

The Egg — Wed, 10 Jun 2020 02:34:52 +0000

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How is travel rebounding in China?

As lockdowns lift and economies reopen around the world, China’s travel market—the first to fall—is now the first travel market to show signs of resurgence.

Travel search data from China is a goldmine on what to expect as domestic travel and ultimately global travel resumes—albeit with drastically transformed consumer demands.

Watch our on-demand webinar with David Ip from 360 Search, China’s #1 web browser, to discover digital trends, opportunities, and strategies in post-COVID-19 travel.

Key Takeaways

Key trends in traveler behavior: User habits and search patterns
Seizing market potential in China: How travelers are searching and spending
Areas for hope: Pent-up demand and domestic opportunities

Speakers: Travel + Digital Industry Leaders

David Ip

General Manager, 360 Search (International Advertising)

David is the General Manager of 360 Search’s international advertising unit. With 18+ years of solid experience in cyber and telecommunications industries, David connects global brands with China’s 1+ billion consumers through the 360 internet ecosystem.

Richard Mabey

Managing Director, The Egg

Richard is the founder and managing director of The Egg, Asia’s leading independent digital agency. Born in the UK, Richard has lived in Asia for more than 25 years, establishing the company in Hong Kong in 1998 and leading it into the successful multinational firm it is today.

The post Travel Data Goldmine: Discover China Search Trends appeared first on The Egg.

Travel + Tourism Industry: Driving Revival from Asia

The Egg — Tue, 05 May 2020 07:01:08 +0000

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How will travel + tourism bounce back in APAC?

As the world’s first hit in the global recession, Asia is also expected to be the world’s first to recover.

For the travel industry, APAC is critical: With over 2 billion internet users and the globe’s largest tourism growth market, Asia provides huge potential for revival.

Watch our on-demand webinar with Andy Wong from Expedia to learn how the travel industry is responding to shifts in consumer behavior and rebuilding consumer confidence in Asia.

Key Takeaways

Key trends in traveler behavior: User habits and buying patterns
Seizing market potential in Asia: How the industry is adapting
Areas for hope: Pent-up demand and early recovery

Speakers: Travel + Digital Industry Leaders

Andy Wong

SEO Manager, Expedia Group

Andy is the SEO Manager for Expedia Group, focusing on global SEO initiatives. He has a diverse background in digital marketing, having worked in industries like real estate, financial and legal services, education, online gambling, and more.

Richard Mabey

Managing Director, The Egg

Richard is the founder and managing director of The Egg. Born in the UK, Richard has lived in Asia for more than 25 years, establishing the company in Hong Kong in 1998 and leading it into the successful multinational firm it is today.

The post Travel + Tourism Industry: Driving Revival from Asia appeared first on The Egg.